Apple (AAPL, Financial) plans to roll out a new service, likely called Business Caller ID, early next year. This service allows users to easily recognize business callers. It will be a component of Apple Business Connect and will allow businesses to register their name, logo, and department, increasing credibility when callers identify your business.
David Dorn, Apple’s senior director of Internet Software and Services Products, said the service is designed to help Apple users provide businesses with the right information to help them use the service and grow their businesses. It was developed to provide companies with relevant information. Registered businesses now have more control over how their business information appears across Apple services, including Maps, Messages, Siri, and Wallet, allowing them to fully align with Apple service continuity. It will be.
This service is available to all businesses without distinction based on size. Businesses can register using their current Apple ID or get a new Apple ID for free. Its global footprint is clear given that it has been released on over 1 billion Apple devices, meaning its target audience is equally diverse.
Business Caller ID works with calls, messages, promotional emails, and can also connect to Apple Pay as a Visual Identity in supported markets. This unified approach should also improve the quality of the user experience, as users of Apple products are likely to see a consistent business image across different communication modes from the beginning of the new year in 2025 onwards. It should also provide adequate protection against most spam and fraudulent messages.
This article first appeared on GuruFocus.
