Elaine Rowe covers the television market from Los Angeles. She recently wrote: Development hell all year long, Impact of WGA strike 1 year later, and two words TV buyers have allergies.
Happy Monday, series business Dear readers. Just in time for spooky season, I’ve been gathering information about the dark art of selling TV shows, asking producers, agents, and writers about the magic behind their pitches and what makes an idea come to life. Masu. can’t denyas they say. (george clooney. The answer is George Clooney. Even in the postwolfs. )
of When you last checked in Sellers were clamoring for a return to high-concept programming with “prestige”, hard funny comedies, and a wide range of demos. However, whereas six months ago the market was much quieter, meetings now appear to be more active and the atmosphere, although still quite cautious, appears to have been somewhat reinvigorated.
“It’s calmed down a little bit. More stuff is being made, more things are being ordered and things are going well,” one of the agents on TV told me. “But obviously there’s a lot of turmoil between Paramount and Skydance and Disney’s turnover. We’re in this volatile market where big packages aren’t selling and people are still scared of fresh ideas. I think it continues to be there. [But] Overall, things have calmed down a little. ”
“Original ideas are still scary” are probably not what creators want to hear, but this is where we stand.
Today is the first installment of my series “Business Fall Market Guide” where I look at TV, from each of the major entertainment companies: Netflix, Amazon Prime Video, NBC and Peacock, HBO and Max, and Disney (and its many networks). Analyze your current wants and needs. and streamers). This series is Paid subscribers only It will run for the next few months.
Let’s start with Apple TV+. For this piece, I spoke to about half a dozen television literary agents, as well as production company and studio executives, showrunners, and producers. If you’re a writer who would like to share your experiences pitching and meeting with these buyers this year, I’d love to hear from you. elaine@theankler.com.
In this business series, you’ll learn:
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Apple TV+ decision makers
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What is it like to work with them?
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Attractive IP package for Apple TV+
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Types of comedy that Apple TV+ is currently interested in
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How streamers differ from other Hollywood companies when it comes to drama development
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Creative decisions that are still “novice” for Apple TV+ shows
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Where you may have more freedom than before
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If its reputation as a “star fashioner” is warranted, and the evolving nature of Apple’s relationship with star talent
This column is paid subscribers only. For full access and to continue reading all Ankler content, paid subscribers can click here. here.
