apple company AAPL It is reported that the company is stepping up efforts to compete with Meta Platforms Co., Ltd. Meta. A discounted version of the iPhone maker’s first-generation mixed reality headset, vision procould be ready by next year.
what happened: The Bloomberg columnist said this over the weekend in his latest newsletter, “Power On.” mark garman We reported that Apple’s Vision Pro team is working on at least four new devices that address the current criticisms.
Apple’s headsets have faced issues such as being heavy, expensive and sometimes too hot to touch.
Garman said Cupertino’s new devices include a lower-cost headset scheduled for release next year and a second-generation Vision Pro scheduled for release in 2026.
Priced at approximately $2,000, the lower-priced version of Vision Pro is expected to double product sales.
SEE ALSO: Legendary Apple co-founder Steve Jobs once said, “Being the richest man in the grave doesn’t matter to me”: Perhaps that’s why his influence has been greater than since the iPhone maker The reason may go beyond economic success for companies.
Analysts also said Apple is considering launching smart glasses equipped with cameras to rival the meta Ray-Bans and AirPods by 2027.
“The bigger problem for Apple right now is that it’s not bringing new technology to market fast enough,” Garman said, adding: [Apple] We’re no longer a leader in some important new technologies, and that’s scary. ”
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Why it’s important: While Apple struggles, Mark Zuckerberg’s Meta thrives on affordability and lightness. ray ban smart glasses.
Last month, Meta also announced new AI features and holographics. orion Zuckerberg described it as the first fully holographic augmented reality glasses ever.
He was also previously reported to be the founder of Oculus. palmer lucky And the meta may be mending fences, which could lead to innovation. Both Mr. Zuckerberg and Mr. Lackey have indicated they are open to working again.
Meanwhile, Apple previously also rejected a proposal from Meta to integrate an AI chatbot. llamato the iPhone due to privacy concerns.
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