apple reportedly struggling To get major software manufacturers to develop apps for Vision Pro.
That is the difficulty, It threatens to hinder new advances in mixed reality headsets, Apple’s biggest new device in years.Wall Street Journal (WSJ) reported Sunday (October 13th).
According to the report, Vision Pro releases new apps every month. have It has since slowed down The headset has debuted Earlier this year, some of the world’s most successful virtual reality software developers chose not to design apps for the device.
and without Enough of “killer apps.” WSJ said that some users found Vision Pro less useful and decided to sell it. they.
“It’s a chicken-and-egg problem,” said Bertrand Nepveux, who worked on Vision Pro at Apple before taking over. investor At Triptych Capital.
He and app developers argue that Apple should provide funding to app designers to incentivize them to migrate their apps from other headsets. of Come up with fresh content like no other company — meta in it — Completed using headset.
The report noted that Apple has not released sales figures for the Vision Pro, but analysts have noted that the headset is not a big seller. apple has lowered the price 1st year WSJ cited figures released in April by supply chain analyst Ming-Chi Kuo, who said Vision Pro shipments will range from 700,000 to 800,000 units to 400,000 to 450,000 units.
and data from study of counterpoint In the second quarter of this year, we found out. device sales fell 80% from proper quarter. Many early buyers also returned their headsets within two weeks in They were able to get a refund.
Apart from appearance shortage PYMNTS claims killer app has the perfect balance for Consumers and virtual reality devices.
According to research by PYMNTS Intelligence. 95% of consumers Many people who own or have at least one connected device in their home are open to new shopping experiences that are more technology-integrated.
And yet…
“Most people think almost everything Some of them – do not want to abandon the physical world to live primarily through avatars virtual things” wrote Karen Webster of PYMNTS in a feature last year. “Even if most, as in almost all cases; very We want to use technology to improve the way we interact with people and businesses in the physical world we currently live in. ”