The addition of Apple TV+ to Amazon Prime Video’s collection of add-on subscription options in the U.S. expands Prime Video’s offerings and expands Apple TV+’s audience, executives said.
The new collaboration will make Apple TV+ available to Prime members in the U.S. starting in late October via Prime Video for $9.99 per month, according to a Wednesday (October 9) press release.
The companies plan to make the service available in other regions, according to the release.
“We welcome Apple TV+ and its popular and acclaimed shows, movies, and events to Prime Video as we continue to expand our services and make it easy for customers to customize their streaming experience directly in one app. I’m proud of that,” said Mike Hopkins. said the senior vice president and head of Prime Video and Amazon MGM Studios in a release.
Eddie Cue, Apple’s senior vice president of services, said in a release: “We want to make Apple TV+ and its award-winning library of series and movies from the world’s best storytellers available to as many viewers as possible.”
With this move, Apple TV+ joins more than 100 other add-on subscription options available to U.S. Prime members through Prime Video, according to the release.
The service allows customers to build their own customized streaming experiences using one app and one billing relationship, the release states. You can also cancel your add-on subscription at any time.
According to PYMNTS Intelligence and LendingClub’s joint study, “New Reality Check: The Paycheck-to-Paycheck Report: The Nonessential Spending Deep Dive Edition,” streaming services are a fun way for consumers to continue splurging even when money is tight. That’s one.
The report found that among consumers living paycheck to paycheck and having trouble paying their bills, 29% said spending on streaming services was a luxury. That’s why streaming services have become one of the most common splurges for cash-strapped consumers.
Advertisers are also taking notice of streaming services. It was reported in September that Amazon had met its goal of committing $1.8 billion in ad spending to its video streaming service after introducing ads to Prime Video earlier this year.
