toast Added branded mobile app and SMS marketing features Technology platform for restaurants.
These new mobile features are included in Toast Fall product releases The company said on Tuesday (October 8) that it is designed to help restaurants create new revenue streams, increase their brand presence and forge deeper connections with guests. press release.
“In today’s competitive restaurant environment, how to acquire and attract new customers. return It’s easy to do this as many times as you want by meeting them where they are – on their mobile phone. ” Toast President and Co-Founder Steve Fredette said in a release.
Toast’s new branded mobile app will allow restaurant owners and operators to launch and customize their own iOS and Android apps, according to a release. This white-label solution allows you to customize your app with logos, fonts, colors, and images and integrate with online ordering, point of sale (POS), and loyalty.
One of the users of the brand’s mobile app, courtney grayDirector of Customer Experience Slim & Huskiessays in a release that the app “maintains our brand.” [guests’] fingertip. ”
According to a release, Toast’s new SMS marketing capabilities will allow restaurants to communicate with subscribers via text, allowing them to send marketing campaigns, promotional offers, and messages in real-time. The product also enables automated campaigns and artificial intelligence-powered writing assistants.
Jason Walbranskigeneral manager of Dog & Bull Taphouse and Kitchensaid in a release that promotions sent via text are often redeemed on the same day.
“These innovations are some of our most requested features,” Fredette said in the release.
Before adding new features to the platform, Toast created a digital storefront and marketing tools. The company’s Digital Storefront Suite provides website and online ordering functionality, and its Marketing Suite combines marketing tools and automation technology.
In April, Toast launched a restaurant management suite with new features for multi-units. enterprise brand. These additions include improved multi-location management tools, an enhanced menu manager and publishing center, and benchmarking capabilities.
