LONDON, Oct. 30, 2024 (GLOBE NEWSWIRE) — Pixalate, the global market-leading ad fraud protection, privacy and compliance analytics platform, today announced that Apple App Store September 2024 Open Programmatic Advertising and Privacy Policy Benchmark Report Not Foundpart of Pixalate’s Privacy Violation Risks in Mobile Apps series. According to data from Pixalate, this report identifies Apple App Store-hosted mobile apps that have open programmatic advertising enabled but no privacy policy detected (i.e., apps with an app-ads.txt file). New research has revealed the numbers. Pixalate also released the Google Play Store version of the report.
A privacy policy, also known as a “privacy statement” or “notice,” is an important document that is often required to be disclosed under multiple global privacy laws and regulations, including GDPR, CCPA, and others. Outlines how your personal data will be treated by your organization and discloses your data privacy rights.
Yusra Kayani, Director of Data Protection & Privacy, said: “Our report shows that large, well-respected platforms are using mobile apps that may violate not only data protection laws, but also the platforms’ own developer guidelines. “Consumers need to know how their services are being used.” Data is collected, used and shared. This report highlights the need for greater transparency and accountability in the mobile app ecosystem. ”
Main findings
- Over 17,000 Ad-supported Apple App Store apps (app-ads.txt files) failed to provide a discoverable privacy policy.
- 6,000 Apple App Store Ad-supported apps were found without a privacy policy URL in the App Store, only a hyperlink to a shared developer website. According to Pixalate’s analysis, hyperlinks on the developer’s website did not disclose a privacy policy.
- Estimation 23.9 million Monthly active users (MAUs) interact with App Store apps that contain ads but do not detect privacy policies.
- 5,422 Unique mobile app developer published on 17,000 Apps containing ads with no privacy policy detected.
- 12,920 Apple App Store apps that contain ads and have no privacy policy detected do not have a list of countries registered in the App Store.
To compile this research, Pixalate’s data science team analyzed over 236,000 mobile apps available for download across the Apple App Store in September 2024.
Download the report
About Pixalate
Pixalate is the market-leading anti-fraud, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising. We work 24/7 to protect your reputation and increase the value of your media. Pixalate offers the only system of tailored solutions across display, apps, video, and CTV to better detect and eliminate ad fraud. Pixalate is an MRC-certified service for advanced invalid traffic (SIVT) detection and filtering across desktop and mobile web, mobile in-app, and CTV advertising. www.pixalate.com
Disclaimer
The content of this press release and the September 2024 Open Programmatic Advertising and Privacy Policy Not Detected Benchmark Report (the “Report”), including all content herein, is helpful to Pixalate. It reflects Pixalate’s opinions on the subject matter we think. The digital media industry includes advertisers, advertising technology companies, mobile application developers, professional advisors, non-governmental organizations, and regulators. Pixalate is sharing the data and related opinions in this report, not to criticize the standing or reputation of any entity, person, or app, but instead to report opinions and share opinions with Google Play. This is to suggest trends regarding certain apps that are available for download via the store. during the period of study. All data shared here is based on Pixalate’s proprietary technology and compliance analysis, which Pixalate continually evaluates and updates. Any references to external sources should not be construed as recommendations. Pixalate opinions are opinions only (i.e., not facts or warranties). Pixalate’s opinions regarding the applicability of, legal obligations under, and compliance with applicable data protection and privacy laws and regulations are for informational purposes only and are not provided as legal advice. This report does not include: (i) It is not intended to constitute professional and/or legal advice. (ii) constitutes in fact professional and/or legal advice; or (ii) provide a comprehensive or complete description of the matter discussed or the law relating thereto.
