From running A/B tests to launching email marketing campaigns, there are many ways to attract customers and increase sales. While these optimization techniques are often effective, there is still magic behind the proven methods.
For example, if you run an online furniture brand, a buy-one-get-one (BOGO) 50% off deal on nightstands might drive customers to checkout. Or, if you sell artisanal candles, you can clear out your seasonal inventory with a buy-one-get-one-free offer.
For online stores looking to easily offer these exciting deals, the BOGO app allows store owners to quickly set up and automate promotions. Learn about the benefits of BOGO apps and the eight best apps to add to your Shopify store.
3 benefits of using the BOGO app
Setting up offers and sales on your e-commerce website can be time-consuming. The BOGO app simplifies this process and automates the backend work. Some of the various benefits are listed below.
flexibility
The BOGO app allows you to create different promotional offers and discount types specific to your products and customer base. These include everything from “buy one, get one free” sales to “buy one, get one 50% off” promotions and “buy X, get Y free” offers. Great sale (X and Y are different products).
For example, you can set up a promotion that says, “Purchase a cushion and get a free matching cushion cover.” Some apps support tiered price promotions, such as “buy two, get one free.” You can also set up gift-with-purchase promotions that give your customers a free item if they spend a certain amount.
You can also run multiple offers at once, but doing so manually can be complicated. For example, a bedding brand might run a “buy 1 sheet set, get 2 free pillows” promotion in one section of its website, and another section offering a free sleepwear set with every duvet purchase. You may. This flexibility allows us to offer different packages and target more customer segments.
🌟Finding the best pricing strategy for your product requires a balance. Learn how to choose the best pricing model for your business.
larger orders
BOGO transactions can increase the amount a customer spends per transaction. Some BOGO offers include free items, but many can help you increase your revenue. For example, a home goods brand might offer a deal like “Buy one lamp, get the second lamp 50% off.” This forces the customer to buy two lamps instead of one, increasing total sales.
These apps often allow customers to set quantity breaks that increase discounts as they purchase larger quantities of products, encouraging bulk purchases.
“Free” offers, such as “Get 4 Free Placemats with the Purchase of a Dining Table,” often prompt customers to add eligible items to their cart or purchase more expensive items to maximize the value of the deal. or select. Customers may choose a more expensive table to get higher quality placemats. This strategy drives immediate revenue while introducing customers to a wide range of products.
insight
Many BOGO apps have built-in analytics that give you a clear picture of how your promotions are performing. Track which offers resonate with your audience and which ones need tweaking.
With data displayed in easy-to-understand dashboards, you can make data-driven decisions, change strategy as needed, and maximize return on investment.
Popular BOGO apps
There are many BOGO apps designed to start promotions and help customers save money. One discount platform may be more effective for your store than another, so here are eight top-ranked discount platforms with great deals and features to help improve your user experience. Introducing the app.
Bogos
BOGOS is a promotional app that offers various features to increase average order value (AOV) through various discount strategies. This app supports buy and get one. If you buy x, you get y. Free gift with purchase. product bundle. Amount separation. and volume discounts.
You can set up and manage multiple offers with advanced customization options such as specific URL targeting, location-based rules, and customer segmentation. BOGOS also provides real-time analytics to help optimize your promotions and integrates with Shopify’s checkout process, POS software, and various other apps.
Pricing: BOGOS offers four plans ranging from $29.99 to $99.99 per month. Annual billing options are available at a 20% discount.
Ultimate sales growth with Hextom
Hextom’s Ultimate Sales Boost specializes in BOGO promotions and helps you implement these offers throughout your store, from your home and collection pages to your products, cart, and checkout pages. In addition to the BOGO feature, the app offers 30 other tools (like inventory countdowns and payment badges) that can drive sales and conversions throughout the customer journey.
Unique features include a “Get it by” timer to show customers when they can pick up their order, and image labels for visual promotion. The app also stands out for its advanced targeting options, including geolocation and customer spend-based segmentation, all with one click.
Pricing: Ultimate Sales Boost offers a free starter plan and paid plans ranging from $9.99 to $29.99 per month.
wide bundle
Widebundles is a Shopify app that helps you increase AOV through flexible BOGO sales, product bundles, and quantity limits. Make the purchasing process smoother for your customers by using integrated widgets.
The application offers combination bundles and volume discounts without the use of discount codes, giving merchants more flexibility in promotions at checkout. You can also customize the look of Widebundle to suit your store and combine it with a variety of upsell apps, side cart solutions, and page builders.
Pricing: Widebundles’ simple plan starts at $18 per month, and the advanced plan costs $36 per month and comes with more add-ons.
Cutting bundle
Kaching Bundle’s quantity breaks can increase sales through well-crafted product bundles and volume discounts. The app processes discounts in the background without the need for separate bundled products, thus keeping your discounts tab clean. Shop owners can set discounts based on a percentage, amount, or specific price for selected products or collections. Kaching Bundle also provides a dashboard to track the additional revenue generated by these promotions.
Pricing: Kaching Bundle offers a basic monthly plan for $14.99 per month and a basic annual plan for $119.88 per year. Both start with a 14-day free trial and offer support from a live support team and unlimited bundle deals.
AIOD: All-in-one discount
AIOD All-in-One Discounts is a Shopify app for increasing sales through a variety of automatic discount options. We offer quantity limits, BOGO sales, free gifts, and other promotional tools (no discount code required). The app also allows you to stack discounts and display upsell discount pop-ups to persuade customers to buy additional or more expensive products.
AIOD includes a tiered promotion system that displays progress messages to encourage higher-order values. Shop owners can gain insight into their discount performance, helping them refine their strategies and grow their customer base.
Pricing: AIOD offers a free plan for development stores and paid plans ranging from $9.99 to $24.99 per month based on Shopify plans. All paid plans come with a 15-day free trial.
Upselio BOGO & Free Gift
Upsellio allows sellers to create BOGO offers, free gifts with purchase, cart upsells, and cross-sell promotions. These offers can be displayed as pop-ups or embedded on various pages of your store, including your cart, product pages, and homepage.
This app provides analytics to track sales and conversions and provides insight into your return on investment. Additionally, you can customize the look of your offers to match your store’s design.
Pricing: Upsellio offers a free plan for stores that make up to 50 orders per month, and paid plans ranging from $5.99 to $19.99 per month, depending on order volume. Paid plans come with a 30-day free trial.
Revy Unlimited Bundles and Discounts
With Revy’s unlimited bundles and discounts, you can create different bundle types, such as buy X, get Y. Amount separation. And combine them. The app automatically applies discounts and allows you to combine different promotions to create attractive offers.
Customize your bundle using the live editor and preview it in real time. Revy focuses on quick setup so you can quickly create your first bundle without any coding.
Pricing: Revy offers a free plan with limited features and paid plans ranging from $13.99 to $29.99 per month based on Shopify plans. New users receive 40% off for the first 3 months on paid plans.
u shop aid
uShopAid combines bundles, discounts, and marketing tools into one app. We offer volume discount bundles, mix-and-match bundles, and fixed bundles to help improve your AOV.
Apart from the bundle, the app also includes features such as sign-up pop-ups and email marketing features for lead generation. You can also improve your store’s performance with tools like sticky add to cart and recent sales notifications. uShopAid regularly adds new features based on user feedback.
Pricing: uShopAid offers four plans ranging from $6.99 to $59.99 per month, with pricing based on bundle revenue and email volume. All plans come with a 14-day free trial.
Frequently asked questions about the BOGO app
What are the benefits of BOGO?
BOGO promotions can increase sales volume, attract new customers, eliminate excess inventory, and increase average order value while providing perceived value to shoppers.
How do you use bogo?
To use BOGO, download the BOGO app, integrate it with your e-commerce platform, and set up promotional offers where customers buy one item at full price and receive the second item for free or at a reduced price.
What does Bogo stand for?
BOGO stands for “buy one, get one” and is a popular retail promotional strategy in which a customer buys one product and receives another product of lesser value for free or at a discount .
